The first thing to keep in mind when you’re trying to build a Facebook audience is that engagement is the #1 determinant for success when it comes to gaining fans. Thus, it’s important to push your content to a relevant audience because only those individuals will like, comment, and share your posts.
Graph Search is a semantic search function on Facebook, and is one of the most powerful tools for any online marketer. By typing in algorithms like «Friends Of Friends who like [Your Page]» or «Pages Liked By People Who Like [Your Page]», you’re able to find out extremely valuable information about your fans and competitors.
Using this information, you can hone in content strategy, and directly invite people to like your page. One thing to remember is that your language must be English (US) to use Graph Search, which can be changed under Settings > Language.
Push your content out to a relevant audience by searching for related groups, become a member, and share content that is of interest to other members. But make sure that the group allows for this type of sharing, and include the URL to your page in the caption.
Quickly invite users who you know already has an interest in your content by (1) finding a previous post that has a higher than average number of likes, (2) click on the reactions link (i.e. X, X, and 10 Others), and (3) click ‘Invite' for all the people who have yet to like your page.
Getting into the habit of doing so for your pages means that you’re able to quickly identify users who are already interested in the type of content you produce, and are therefore more likely to become fans.