New Year Resolutions are always unique to the individual, but when it comes to most companies today, improving SEO strategy is typically on the top of the list of things to improve in the new year.
New Year Resolutions are always unique to the individual, but when it comes to most companies today, improving SEO strategy is typically on the top of the list of things to improve in the new year.
Since SEO is a discipline that constantly changes with the times, we’re here to share some tips you can start applying today to improve your ranking and bring in more quality visitors and leads to your website that will be relevant in the year to come. Keep reading below!
1. Create quality content
It’s hard to come across a website today that doesn’t have a blog. For products or services that are not content-focused, typically very few resources are put into content-creation. But if you want to improve the ranking for your website, soulless and frequent content just focused on keywords is just not going to cut it anymore.
It’s important to bring value to your audience by covering topics they’re interested in, optimise the timing of your content, and stand out with your tone. You’ll not only bring in quality readers, but be able to raise your brand’s status as a thought-leader in the process.
2. Build solid backlinks
Gone are the days of building backlinks on any website you can find. With Google’s AI technology getting smarter by the day, it’s becoming less effective to simply build as many links as possible, since they’re now able to differentiate a reliable link from an unreliable one. Since backlinks are still one of the most effective ways to raise your ranking, it’s more about creating quality content legitimate sources will want to share, and investing in solid partnerships that can help you in this area.
3. Enable the best browsing experience
The amount of time a user spends on your website greatly affects your SEO ranking, so it’s clear why their experience should be optimised to encourage longer browsing. This means fixing all broken links and bugs, have an easy-to-use navigation structure, optimising the speed, and similar to above, having engaging content your audience will want to spend time reading. Invest in a knowledgable UX/UI designer, and you're guarranteed to see your SEO improve.
4. Look Sexy on Mobile
The entire web is going mobile, as more and more people are opting to surf using their phones. For this reason, Google will only increase its prioritisation of mobile displays as time goes on. Making sure your website is mobile friendly will help with SEO, and ultimately conversion from the user’s side. This entails making your site responsible, loads quickly, and all the content is easily legible.
5. Know what the people want
Google is not just all about trends. Rather, trends guide their business. With user behaviour moving away from long from text and towards more images and video content, it’s only natural that Google catches on and follows suit. Incorporating more forms of media in your content for 2018 is a way to not only create stickiness for visitors on your site, but you’ll be ahead of the curve as Google plots new algorithms to keep up with this trend.
Let’s explore why wellness is crucial in shared workspaces and how to cultivate it effectively - with a little help from our members!
Hong Kong has become a powerhouse for startups with a mission, fostering innovation that tackles urgent social and environmental issues. This vibrant city offers a unique ecosystem supporting entrepreneurs in building impactful businesses while providing access to vital government resources and funding.
With over a decade in Hong Kong's bustling coworking scene, I've witnessed firsthand the remarkable rise of shared office spaces in the city.
These dynamic spaces have revolutionised the way we work, offering a perfect blend of flexibility, community, and professional amenities.
According to a recent study by Coworking Resources, the number of coworking spaces worldwide is projected to reach a staggering 41,975 this year, marking a significant 42% increase from 2019 to 2024.
The appeal of coworking spaces is undeniable. They provide a cost-effective alternative to traditional offices, foster networking opportunities, and offer a vibrant atmosphere that can spark creativity and innovation.
However, with the myriad of distractions and the constant buzz of activity, maintaining productivity in these shared environments can be challenging.
So whether you're a freelancer, a remote worker, or part of a growing startup, these tips and tricks will help you harness the full potential of your coworking experience while keeping your productivity at its peak.