So you’ve decided which social media channel is most appropriate for your brand. You’ve recognized that your responsibility for each social media channel is as intense as owning a pet – it needs to be walked, fed, watered and nurtured each and every day! What next? How to keep your new pet alive, happy and stimulated? Learn how to fully engage with your community, as Coral Puig of The Three Marketeers shares tips from her Garage Academy session, "Digital Marketing With Momentum". Missed out on this workshop? Be sure to follow our Eventbrite or Facebook Page to get the latest of what's to come in digital marketing.
1. Shout for Shout is a common tactic for Instagram pages but works extremely effectively for content related to Facebook as well. Take a similar page as yours and have them do a shout for shout or have their followers go and like your page.
2. Promote your Facebook page on other accounts. Tools like Crowdfire enable you to turn on a direct message. In that direct message, you can insert a statement such as, "If you like my content on Twitter follow me on Facebook!" The increased engagement on Twitter can help you grow your Twitter following as well.
3. Comment and share pages that are in your businesses space. Just go to Facebook and search the business you are in and comment on articles or items published by relevant organisations. The admins of the pages will end up recognizing your name and, over time, will end up liking your page back.
4. Running contests is still a fantastic way to get more likes for your Facebook page. You can even use your email list to promote the content and have people who only like your Facebook page participate.
5. Offer discounts on your fan page. If the discount is enticing a customer will "like" the Facebook page in order to receive the discount. Georgetown Cupcakes does this with their free cupcake of their day. All customers have to do is "like" their page and say the secret flavour in store and they get a free cupcake!
6. Use in-house tools such as Facebook Insights to identify what type of posts are working and which aren't. Some metrics to look at on your Facebook Insights page are shares, engagement and reach. Quotes tend to work best for engagement and are a great place to start.
7. Tailor content specific to your Facebook audience that your customers want. An easy way is to ask questions using Qualaroo on your homepage. You can ask a simple question such as, "What should we post on our Facebook page?" which can drive Facebook likes through the roof.
8. Do something unique and memorable. Send items in the mail like freshly baked chocolate chip cookies. Anything can make a major difference!
9. Sharing other posts on your page can offer tremendous value to your audience on Facebook. Many times they want the best content and if you can source relevant content that solves their needs, they go to your Facebook page as a resource.
10. Commenting on blogs not only helps with SEO, but with increasing the reach of your Facebook fan page as well. For example, if you are commenting on Ramit Sethi's Blog, be sure to include your Facebook URL as your blog URL instead of your homepage. If people find your comment interesting, they have a higher likelihood of liking your Facebook page too!
11. Join other Facebook groups and actively engage with like-minded individuals that are in your space. You will automatically find other Facebook group owners that can like your page.
12. Start a Facebook group for your niche. Although there are many groups that already exist, most do not have the level of engagement that makes a community worthwhile. Many business owners do something similar for meetup groups because it drives interest back to the meetup owner's business.
13. Use products like Hello Bar to display exit intent pop-ups such as "like us on Facebook". This has worked extremely effectively for digital marketers.
14. Drop a link to your Facebook page at the end of your email signature. Many people reading your emails may click on the link and go to your page.
15. Ask your LinkedIn connections to like your page Because LinkedIn is a heavy B2B focused social network your chances of getting more likes will increase dramatically.
As part of our #BeTheChange series, we sit down and discuss how work has evolved, with change-makers in our Garage Community.
This week we chat with Zev, an artist and lighting consultant. She uses The 33PRESS moniker for her artistic endeavors, and prefers to remain anonymous!
We chat about finding fulfillment, creating balance, and embracing discomfort in a cut-throat city like Hong Kong.
Author: Ching Lam Ip, Programme & Marketing Lead, Garage Society
Welcome back to Mandy's In-House Notes, a twice-monthly column touching on all things brand-building, entrepreneurship and female-empowerment related, from the mind of Mandy Pao.
This week, we're talking about the power of using the right data to inform your design process.
Author: Mandy Pao, Founder and Creative Director, Eloquence International
Cover image: Jezael Melgoza via Unsplash
True career fulfillment can be puzzling—yet not impossible to find. What many people don’t realize is that it’s a process that takes work and patience.
Most importantly, we need to search for it. If you’re lucky, you’ll find not just a job or career but a mission.
Cover image source: Liz and Mollie
Author: Pin Cher, Career & Clarity Coach