The first thing to keep in mind when you’re trying to build a Facebook audience is that engagement is the #1 determinant for success when it comes to gaining fans. Thus, it's important to push your content to a relevant audience because only those individuals will like, comment, and share your posts.
Graph Searchis a semantic search function on Facebook, and is one of the most powerful tools for any online marketer. By typing in algorithms like “Friends Of Friends who like [Your Page]” or “Pages Liked By People Who Like [Your Page]”, you’re able to find out extremely valuable information about your fans and competitors.Using this information, you can hone in content strategy, and directly invite people to like your page. One thing to remember is that your language must be English (US) to use Graph Search, which can be changed under Settings > Language. Push your content out to a relevant audience by searching for related groups, become a member, and share content that is of interest to other members. But make sure that the group allows for this type of sharing, and include the URL to your page in the caption.Quickly invite users who you know already has an interest in your content by (1) finding a previous post that has a higher than average number of likes, (2) click on the reactions link (i.e. X, X, and 10 Others), and (3) click ‘Invite’ for all the people who have yet to like your page. Getting into the habit of doing so for your pages means that you’re able to quickly identify users who are already interested in the type of content you produce, and are therefore more likely to become fans.
Join us on Saturday, 3rd December for the Garage Greens Christmas Pop-up!
Get ready for a full day of sustainable shopping, yoga, wellness, and urban faming - keep reading to learn more about our vendors and event partners!
P.S. RSVP for free entry to the fair, and the chance to win an Asteria Explorer 1.0 Tea Set!
The pop-up fair will focus on sustainability, community wellness, and local businesses. RSVP for free entry to the fair (and the chance to win an Asteria Explorer 1.0 Tea Gift Set!), and keep reading to learn how you can be a supporting partner.
We're now inviting supporting partners and marketplace vendors to a part of the event!
As part of our #BeTheChange series, we sit down and discuss how work has evolved, with change-makers in our Garage Community.
This week we chat with Zev, an artist and lighting consultant. She uses The 33PRESS moniker for her artistic endeavors, and prefers to remain anonymous!
We chat about finding fulfillment, creating balance, and embracing discomfort in a cut-throat city like Hong Kong.
Author: Ching Lam Ip, Programme & Marketing Lead, Garage Society