During my first interview with the Head of Garage Cadet Cheryl, she asked me if I have ever thought of starting my own startup.
Of course, I said yes (otherwise I probably won’t be here sharing anything with you). But I was thinking: “Who doesn’t want to solve a problem, change the game, and make a difference?” Well, these two and a half months at Garage Society and Oddity Studio has brought me one step closer to that. During my internship, I mainly worked on copywriting for Oddity Studio. The Founder Alice delegated a number of important tasks for me, such as writing captions for clients’ Instagram (which was my favourite task) and creating slogans for different brands. Unlike studying at university, these were real-life experiences that allowed me to sneak a peek into what copywriting professionally is like. As cliché as it may sound, I enjoyed every part of it and these tasks definitely sharpened my writing skills as well. Work is more than just sitting in the office working with a laptop when it’s in an energetic co-working space like Garage Society. It’s more about networking, connecting, and of course having fun together. On Orientation Day, not only did I get to meet my fellow brilliant Cadets, we also had the opportunity to visit the Soundbrenner HQ in PMQ. Chatting with one of its co-founders definitely shed light on the hectic nature of building a startups. My most unforgettable experience during my internship was volunteering at RISE, a large tech conference held in Hong Kong by Web Summit. I met like-minded people who are also interested in startups, and witnessed the vibrant hustle and bustle of having hundreds of startup leaders from around the world in one venue. There were countless startups exhibiting in RISE, and you could feel enthusiasm and determination felt by every one of them. The atmosphere there was certainly competitive, but there was also a strong hue of friendliness, with countless speakers sharing their entrepreneurial envision and advice. I gained much deeper insight into the development and future of startups through these talks, and even had a once-in-a-lifetime opportunity to speak with (and take a selfie with) with the Founder of 9gag Ray Chan, about advertising and digital marketing in today’s market. My time at RISE is certainly something I will look back on fondly. Thank you for this rewarding summer and see you around, Garage Society.
25 May, 2020 - HK
Recently, our schedules have been filled with dozens of interesting webinars and tiring video conferences (or maybe that’s the other way round?). Online events have become the social activity of choice across the world, and whether for business or personal growth one driving factor has been our ever-present need as humans to connect and build community.
As advertising is getting more and more competitive and exhaustive, it is high time that you switch to dynamic Facebook product ads to reach your target audience. The preferences of consumers are changing, and it is exactly why the click through rates of the average banner ad is not as high as it is supposed to be.