There’s a gross amount of online content out there for every subject imaginable, but in our little bubble of a startup life, ‘entrepreneur porn’ reigns. The digital startup community is an ecosystem in every sense of the word, with content targeting curated for entrepreneurs in all industries, and at every point of their startup journey – from wannabes to seasoned growth hackers. But what isn’t talked about is just how monotonous and tedious this content is when it’s a part of your day-to-day.
We feel the need to read every startup story out there, every blog post lamenting the struggle of being an entrepreneur, and every repetitive ‘look how hard I’m working’ Facebook post. This is what I call entrepreneur porn, or startup-related content that contains no business advice. What all this amounts to is startup fatigue, or the utter exhaustion experienced from living and breathing the entrepreneur experience, and the compulsion to understand this recently mainstream lifestyle choice. So what’s to be done about all of this? Let me explain my thoughts through an anecdote. I used to work in the wedding industry, and suffered from a common case of ‘wedding fatigue’. Pinterest boards were the breeding grounds for ‘wedding porn’, where an incessant stream of wedding gowns, bridesmaid dresses, flower arrangements, table settings, stationery, party favours dominates your glitter-infused existence. For brides who may have started the wedding planning process with a small, simple wedding in mind, the endless stream of wedding porn does nothing but confuse their initial choices and vision. Their weddings then become yet another mundane detail-for-detail manifestation of a wedding blog, devoid of all individuality. Just as I left the industry (for good), emerged voices advocating the ban of wedding porn in wedding planning, and brides who chose to make their wedding their own, rather than taking inspiration from elsewhere.
There are valuable resources for brides out there, but the notion that there’s a right way to plan a wedding is misleading and misinformed. Sound familiar? There are countless talented content creators who provide genuinely valuable insight for entrepreneurs. Marketing tactics, tips for running an industry-specific business, tools that work, business mistakes to avoid are some topics that come to mind. These stories can undoubtedly help to build and grow your business. But we should be weary of flaky stories that talk about the experience, or the aesthetics of an entrepreneur’s life because they’re simply a surface-level look into what it’s actually about. Bloggers who glamorise the digital nomad life only makes us stationary workers feel unfulfilled. Only self-ascribed entrepreneurs will write about their experience because they lack the credentials and experience to share information that has the gut. Entrepreneurs should feel empowered by the online community to make their experience their own, and a business that they’re proud of, rather than having the nature of their highs and lows dictated by someone else. Have you ever experienced startup fatigue? Let us know your thoughts in the comments below!
As part of our #BeTheChange series, we sit down and discuss how people and business have evolved, with change-makers in our Garage Community.
This week, we sit down with Michelle Hong, co-founder of Rooftop Republic, a social enterprise on a mission to introduce the joys of urban farming to the city folk of Hong Kong.
Rooftop Republic has been part of the Garage Community since 2018, and they have a rooftop farm on the terrace of our Wan Chai Lockhart space.
It was great to catch up with Michelle over sustainability, social entrepreneurship, and the joys of growing your own food.
The advent of user-friendly e-commerce tools has made starting your own small business easier than ever.
With so many people embarking on their entrepreneurial journey, we thought we’d give you a reminder on how to support small, local business owners.
We encourage everyone to be conscious consumers - whether this means voting with your dollar for locally farmed vegetables, or writing a positive review for the indie coffee shop in your neighbourhood.
Here are a few ideas to get started:
As part of our focus on growth, we asked the Garage Community what areas they would like they spend more time developing. It was very clear that you all wanted to dedicate more time to your mental and physical health!
Considering that Hong Kongers have some of the longest working hours in the world, it’s important to carve out some time for yourself.
Here is a comprehensive wellbeing toolkit with guides, recommendations, and resources for bettering your mind and body.
Want to take part in this month's Community Survey? Click here.