Much of the media's intent rests in capturing our attention through whatever means necessary. Also, 'all about money' agencies create content that takes a back seat to ads, and promote their brand of thinking, which causes 'unconscious bias'.
Just in: red meat causes cancer. Oh wait, it doesn't. Yes, it does. Sound familiar? Additionally, the fast turnaround time for news due to the rise of social media means that much of what we're reading has very little support.
What crazy statement did Donald Trump make today? Headlines like this distract us from focusing on what is really important, eating up our commute and lunch break. We don't gain anything because it's simply not real knowledge. It's all about low quality vs. high quality information.
While awareness is valuable, we have no control over much of the tragedy that does on in the world. It doesn't serve us any good to surround ourselves with negativity. Rather, we should focus on our 'circle of control' instead of our 'circle of concern'.
We need to find a balance between being plugged into important events that affect our lives and constantly checking the latest headlines. People who will judge you for choosing the former aren't worth your time.
25 May, 2020 - HK
Recently, our schedules have been filled with dozens of interesting webinars and tiring video conferences (or maybe that’s the other way round?). Online events have become the social activity of choice across the world, and whether for business or personal growth one driving factor has been our ever-present need as humans to connect and build community.
As advertising is getting more and more competitive and exhaustive, it is high time that you switch to dynamic Facebook product ads to reach your target audience. The preferences of consumers are changing, and it is exactly why the click through rates of the average banner ad is not as high as it is supposed to be.